Auto-Merch understands the car business
Together, the team at AUTO-MERCH have nearly 30 years of hands-on experience in the automotive industry. They’re not just marketing people – they’re car guys, and they know how important it is to manage and move inventory. They know what works.
Their philosophy on marketing is simple: It’s all about the experience – the feeling people get when they walk into a store, or a dealership, or a car lot. They believe that if you can make the shopping process feel right, go smoothly, and ooze professionalism, the shopper will turn into a buyer.
We specialize in
Vehicle Merchandise
Finding the right vehicle for customers is often next to impossible and even quite difficult for sales people. Proper vehicle merchandise serves a purpose. Identifying one vehicle from another. Is that car a 2018 or 2019. What model is it? Or better yet, what trim level? Our vehicle merchandise starts with a windshield topper. A specifically branded windshield topper will clearly display important vehicle information, such as year, make model and trim. If it is a pre-owned vehicle it can include miles and certification branding. Our windshield comp installs in the lower right corner of the windshield glass. These are use to promote various incentives for inline inventory or showroom display vehicles. Display special APR, lease payments, sale prices and more.
Facility Branding
Everything your customer sees at your facility, known as customer touch points, should scream your brand. Not only who you are but who your customer is. Your message should reflect the exact message you want to communicate with your intended audience in mind. Whether you are launching a new model, or offering a new amenity our facility branding will help you accomplish it. From perforated store front display, so raised cut lettering for your new coffee bar. Our designers have the perfect solution for your project.
Off-Site Branding
Off-Site branding is one of the most over looked areas when it comes to a dealership’s overall image. Everything from service courtesy cars, to remote displays, your name and likeness is your brand. “Die-Cut” letters and magnets simply don’t cut it. We have a design and a proven formula to execute your message away from your dealership.