WHY DOES MY DEALERSHIP NEED MERCHANDISING?

Put yourself in the customers’ shoes the first time they step onto a car lot.

Car after car, row after row, of options. So many options. Where’s the model I’m looking for? How many cylinders does this car have?  What year is that one? Which ones in this sea of cars has a manual transmission?  Why do they all look the same?

It’s a bit overwhelming out there. 

The reality of the situation is that most customers want to spend some time browsing on their own before they engage with a salesperson.  Wouldn’t it be great if there were a way to help shoppers navigate those first steps? 

There is.  It’s called visual merchandising.

Far beyond the cars sticker, AUTO-MERCH’S custom merchandise helps take your customers shopping experience to the next level. 

• Merchandising helps them find what they are looking for – and rule out what they’re not looking for – quickly and efficiently. 
• Merchandising helps them compare and contrast your inventory, more easily narrowing their choices. 
• Merchandising also looks sharp, reflecting your identity and brand with professionalism.

Done well, merchandising communicates with your customers in a way a manufacturer’s sticker cannot. It simplifies the process and saves them time.  As a result, you’re creating a positive experience for your customers before they even speak with a sales representative! 

Consider, for a moment, the alternative; shoppers wandering the lot, peering in windows, attempting to decipher the window sticker.  More often than not, they become frustrated and leave the lot.

The bottom line: Helping your customers find the right car quickly and easily is the first step in getting them to buy their next vehicle.  

From windshield toppers to vehicle side displays, AUTO-MERCH has all the tools you’ll need to create satisfied car buyers.